SSI Partners with Edges of Earth Expedition to Promote Ocean Conservation and Positive Impact
September 2, 2023Scuba Schools International (SSI) is excited to announce its groundbreaking collaboration with the Edges of Earth Expedition, a remarkable project led by a team of female divers. This partnership also involves Mares, a renowned brand in innovative dive gear, and represents a significant milestone for SSI as it embarks on its first-ever brand ambassador program in its 50-year history.
The Edges of Earth Expedition, spearheaded by Andi Cross, an accomplished SSI Divemaster, is a two-year journey to explore over 50 remote dive sites around the world. The team, which includes highly certified scuba divers, free divers, and wilderness guides, will collaborate with local experts such as scientists, conservationists, dive centers, community leaders, and others who are dedicated to preserving and restoring the delicate ecosystems of the ocean.
With the alarming consequences of ocean warming, the expedition’s main objective is to highlight the positive efforts and progress being made to protect marine environments. Through dedicated online platforms on SSI, Mares, and the Edges of Earth, the team will share the untold stories of those who are leading the way in ocean conservation. By showcasing these inspiring narratives, the aim is to motivate individuals, particularly the younger generation, to take proactive steps in safeguarding our oceans.
Jenny Luksch, Social Media Manager at SSI, expressed her enthusiasm for the partnership, stating, “We are thrilled to welcome the Edges of Earth team as SSI’s first-ever brand ambassadors. This collaboration demonstrates our commitment to promoting diving and environmental awareness. By amplifying stories of positive ocean impact, we hope to inspire more people to join the diving community and become advocates for ocean conservation.”
Mares, a leading international manufacturer of diving equipment, shares the same excitement about the potential of this partnership to create positive change. Marcel Steinmeier, Head of Marketing at Mares, said, “Mares is dedicated to enhancing the diving experience and contributing to environmental conservation. We welcome the Edges of Earth Expedition team to our community and applaud their efforts in serving our oceans.”
SSI’s Blue Oceans initiative, which focuses on environmental conservation, aligns perfectly with the mission of the Edges of Earth Expedition. By supporting this partnership, SSI aims to deepen the understanding of the importance of ocean protection and sustainable diving practices.
For the latest updates and insights on the Edges of Earth Expedition, follow SSI, Mares, and Edges of Earth on their social media channels.
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