PRO TIPS – The Value of Pre-Planning and Pre-Marketing for The DEMA Trade Show

Written by William Cline

The DEMA trade show presents unparalleled opportunities for dive businesses to showcase their products and services, engage with potential customers, and build meaningful connections. However, maximizing your success at DEMA requires effective pre-planning and pre-marketing. By implementing a well-structured sales funnel that spans several months, you can significantly enhance the impact of your DEMA show experience as an exhibitor.

This article explores the value of pre-planning and pre-marketing in the context of the typical dive travel or major purchase sales funnel, and how it can lead to increased brand awareness, lead generation, and ultimately, higher conversions.

1. Understanding the Sales Funnel:

The sales funnel represents the buyer’s journey from initial awareness to making a purchase. This applies to scuba diving consumers as well as dive shops. It consists of 5 main stages:

1. Awareness: This is the top of the funnel, where potential customers become aware of your brand and offerings.
2. Interest: Prospects show interest in your products or services, moving them further into the funnel.
3. Consideration: At this stage, prospects actively consider your offerings and compare them with competitors.
4. Intent: The prospect has a clear intention to make a purchase, bringing them closer to the bottom of the funnel.
5. Conversion: The prospect becomes a customer by completing the purchase, ideally at or around the DEMA show event.

Read the original article here